Mailchimp alternative
Leave the per-contact tax.
Mailchimp made email marketing approachable for millions of small teams, bundling the software and the sending infrastructure into one bill. GoodPostal takes a different shape: $19 a month plus 5 cents per 1,000 emails sent, unlimited contacts, with delivery billed at cost by an email sending service you own.
The Mailchimp bill grows with your list. Ours does not.
Mailchimp prices on contact bands, and the bands do not care what you send. Exceed your plan’s contact limit and an overage charge lands on the next bill, calculated from your peak count that month, even in a month where you sent nothing. Unsubscribed contacts keep counting toward the total until you archive or delete them, so teams end up paying for people they will never email again.
A Mailchimp alternative with unlimited contacts flips that math. GoodPostal charges a flat $19 a month for the software, a nickel per 1,000 emails sent, and delivery at cost through an email sending service you own. Your audience can double without your software bill moving a dollar.
Here is what that means in real numbers. At 25,000 contacts with weekly sending, Mailchimp runs $270 a month. The GoodPostal stack, software, sending, and Amazon SES delivery included, comes to $34 a month all-in, roughly 7x less. And that gap widens every time your list grows.
List size
Mailchimp
GoodPostal all-in
5,000 contacts
$75/moEssentials
$22/mo all-in
$19 + $1 sending + $2 Amazon SES
25,000 contacts
$270/moEssentials
$34/mo all-in
$19 + $5 sending + $10 Amazon SES
100,000 contacts
$800/moStandard
$79/mo all-in
$19 + $20 sending + $40 Amazon SES
Assumes weekly sending (about 4 sends per contact per month). Mailchimp prices come from published pricing, last verified 08-11-2026. The all-in figure uses Amazon SES delivery rates; any of the six supported email sending services works, each at its own published rate paid directly to them. Run exact numbers on the pricing calculator.
Try your own numbers
Emails per contact each month
= 100,000 emails a month
Mailchimp
$270/mo
Essentials plan, from published pricing
GoodPostal + Amazon SES
$34/mo all-in
$19 software + $5 sending + $10 Amazon SES
That is $236 less every month, all in.
Every email sending service at this volume, all in
Amazon SES
$34/mo all-in
$10 send + $24 GoodPostal
Mailtrap
$54/mo all-in
$30 send + $24 GoodPostal
SendGrid
$58.95/mo all-in
$34.95 send + $24 GoodPostal
Mailgun
$99/mo all-in
$75 send + $24 GoodPostal
SMTP2GO
$99/mo all-in
$75 send + $24 GoodPostal
Postmark
$149.5/mo all-in
$125.5 send + $24 GoodPostal
The whole bill
What the all-in price actually includes.
No hidden line items, so here is the whole bill. Three parts, two of them tiny.
Software
$19 a month
The whole platform: editor, contacts, groups, campaigns, A/B testing, tracking, analytics, every feature on every plan. Unlimited contacts, always.
Sending
5¢ per 1,000 sent
GoodPostal’s sending fee. A weekly newsletter to 10,000 people is 40,000 emails a month, which is $2 in sending.
Delivery
At cost
Your email sending service’s own rate, paid directly to them (Amazon SES: $0.1 per 1,000 emails). Six services are supported; we help you pick one during setup and never mark delivery up.
Why move to GoodPostal?
- Describe the campaign in plain words and the AI builds a designed, on-brand email in minutes
- Unlimited contacts for a flat $19 a month, at any audience size
- No contact overages: your software bill never jumps because someone signed up
- Keep unsubscribed contacts without paying for them or archiving them to lower the bill
- At 50,000 sends a month, GoodPostal plus Amazon SES comes to $26.50 total
- Every feature on the one plan, including A/B testing and AI-assisted creation
- Import your contacts and segments as GoodPostal groups, typically in about half an hour
Why stay on Mailchimp? (honestly)
- Landing pages, social posts and ads, postcards, and the website builder
- Marketing automation flows
- The familiarity your team already has
If these are the features you lean on daily, staying may be right. We would rather say that plainly than win a comparison table.
In their words
Why people switch.
Public reviews from Mailchimp customers, linked to the source, with the GoodPostal answer under each.
“Mailchimp includes unsubscribed or inactive contacts in the billing, forcing me to do a recurring and tedious manual cleanup to avoid paying for empty space.”
GoodPostal has no per-contact billing at all, so there is nothing to clean up. Unsubscribes are kept for compliance and cost nothing.
“The biggest drawback is cost, especially as your contact list grows. Pricing can increase quickly even if you’re only using basic features.”
$19 a month is the whole software bill at any list size, with every feature included.
Common questions
Can I move my Mailchimp contacts to GoodPostal?
Yes. Export your contacts as a CSV from Mailchimp and import them into GoodPostal groups. The step-by-step guide at /docs/migrate/mailchimp covers the whole move, including what not to import.
How is GoodPostal priced compared to Mailchimp?
Mailchimp prices on contact bands, so the bill climbs as your list grows. GoodPostal is $19 a month plus $0.05 per 1,000 emails sent, with unlimited contacts, plus your own email sending service's delivery rates paid directly to them.
What does Mailchimp have that GoodPostal does not?
Mailchimp bundles landing pages, social ads, and automation journeys. GoodPostal is a campaign platform: if you mainly design and send campaigns, you stop paying for the rest of the bundle.
How much does Mailchimp cost as your list grows?
Mailchimp's published pricing steps with list size: a sales conversation a month at 1,000 contacts becomes $110 at 10,000 and $385 at 50,000. Unsubscribed and non-subscribed contacts count toward the total until you archive or delete them.
What does GoodPostal really cost all-in compared to Mailchimp?
Three parts: $19 a month for the software, $0.05 per 1,000 emails sent, and your email sending service's own delivery fee paid directly to them. Sending weekly to 10,000 contacts with Amazon SES delivery comes to $25 a month all-in, at any list size you grow into. Mailchimp's published price at the same list size is $110 a month.
The move takes about half an hour.
Export your contacts, import them into groups, rebuild your template, send a test. The guide covers every click.