Mailchimp alternative
Leave the per-contact tax.
Mailchimp made email marketing approachable for millions of small teams, bundling the software and the sending infrastructure into one bill. GoodPostal takes a different shape:$19 a month plus metered sending, unlimited contacts, with delivery billed at cost by an email sending service you own.
The Mailchimp bill grows with your list. Ours does not.
Mailchimp prices on contact bands, and the bands do not care what you send. Exceed your plan’s contact limit and an overage charge lands on the next bill, calculated from your peak count that month, even in a month where you sent nothing. Mailchimp names only archived and cleaned contacts as excluded from its contact limit.
A Mailchimp alternative with unlimited contacts flips that math. GoodPostal charges a flat $19 a month for the software, $0.05 per 1,000 emails sent, and delivery at cost through an email sending service you own. Your audience can double without your software bill moving a dollar.
Here is what that means in real numbers. At25,000 contacts with weekly sending, Mailchimp runs $270 a month. The GoodPostal stack, software, sending, and Amazon SES delivery included, comes to $34 a month all-in, roughly 7x less. And that gap widens every time your list grows.
List size
Mailchimp
GoodPostal all-in
5,000 contacts
$75/moEssentials
$22/mo all-in
$19 software + $1 sending + $2 Amazon SES
25,000 contacts
$270/moEssentials
$34/mo all-in
$19 software + $5 sending + $10 Amazon SES
100,000 contacts
$800/moStandard
$79/mo all-in
$19 software + $20 sending + $40 Amazon SES
Assumes weekly sending (about 4 sends per contact per month). Mailchimp prices come from published pricing, last verified 2026-10-11. The all-in figure uses Amazon SES delivery rates; any of the six supported email sending services works, each at its own published rate paid directly to them. Run exact numbers on the pricing calculator.
What would your email marketing cost?
Custom frequency: 1 to 100 emails per contact each month. Sending services may also apply daily limits.
How do your monthly bills compare?
Mailchimp
$270/month
Essentials
GoodPostal with Amazon SES
$34/month all-in
$19 software + $5 sending + $10 delivery
That is $236 less each month, all-in.
What does each sending service cost, all-in?
Amazon SES
$34/month all-in
SendGrid
$58.95/month all-in
Mailgun
$99/month all-in
Postmark
$149.50/month all-in
SMTP2GO
$99/month all-in
Mailtrap
$54/month all-in
Software, metered sending, and delivery included. Amazon Simple Email Service (SES) uses its recorded pay-as-you-go sending rate. Taxes, temporary credits and optional add-ons are excluded.
The whole bill
What the all-in price actually includes.
No hidden line items, so here is the whole bill. Three parts, two of them tiny.
Software
$19 a month
The whole platform: editor, contacts, groups, campaigns, A/B testing, tracking, analytics, every feature on every plan. Unlimited contacts, always.
Sending
$0.05 per 1,000 sent
GoodPostal’s sending fee depends on the number of emails you send. Store as many contacts as you need.
Delivery
At cost
Your email sending service’s own rate, paid directly to them (Amazon SES: $0.10 per 1,000 emails). Six services are supported; we help you pick one during setup and never mark delivery up.
Why move to GoodPostal?
- Describe the campaign in plain words and the AI builds a designed, on-brand email in minutes
- Unlimited contacts for a flat $19 a month, at any audience size
- No contact overages: your software bill never jumps because someone signed up
- Keep unsubscribed contacts without paying for them or archiving them to lower the bill
- At 50,000 sends a month, GoodPostal plus Amazon SES comes to $26.50 total
- Every feature on the one plan, including A/B testing and AI-assisted creation
- Import your contacts and segments as GoodPostal groups, typically in about half an hour
Why stay on Mailchimp? (honestly)
- Landing pages, social posts and ads, postcards, and the website builder
- Marketing automation flows
- The familiarity your team already has
If these are the features you lean on daily, staying may be right. We would rather say that plainly than win a comparison table.
In their words
Why people switch.
Public reviews from Mailchimp customers, linked to the source, with the GoodPostal answer under each.
“Mailchimp includes unsubscribed or inactive contacts in the billing, forcing me to do a recurring and tedious manual cleanup to avoid paying for empty space.”
GoodPostal has no per-contact billing at all, so there is nothing to clean up. Unsubscribes are kept for compliance and cost nothing.
“The biggest drawback is cost, especially as your contact list grows. Pricing can increase quickly even if you’re only using basic features.”
$19 a month is the whole software bill at any list size, with every feature included.
Common questions
Can I move my Mailchimp contacts to GoodPostal?
Yes. Export your contacts as a CSV from Mailchimp and import them into GoodPostal groups. The step-by-step guide at /docs/migrate/mailchimp covers the whole move, including what not to import.
How is GoodPostal priced compared to Mailchimp?
Mailchimp prices on contact bands, so the bill climbs as your list grows. GoodPostal is $19 a month plus $0.05 per 1,000 emails sent, with unlimited contacts, plus your own email sending service's delivery rates paid directly to them.
What does Mailchimp have that GoodPostal does not?
Mailchimp bundles landing pages, social ads, and automation journeys. GoodPostal is a campaign platform: if you mainly design and send campaigns, you stop paying for the rest of the bundle.
How much does Mailchimp cost as your list grows?
Mailchimp's published pricing steps with list size: $26.50 a month at 1,000 contacts; $110 a month at 10,000 contacts; $385 a month at 50,000 contacts. Paid Mailchimp plans keep sending when you exceed a contact or email limit and add overage charges; the free plan pauses instead.
What does GoodPostal really cost all-in compared to Mailchimp?
The full bill includes $19 a month for software, metered sending, and your sending service's delivery fee. Sending weekly to 10,000 contacts with Amazon Simple Email Service (SES) delivery comes to $25 a month all-in. Mailchimp's published price at the same list size is $110 a month.
How much does Mailchimp cost at each contact tier?
The move takes about half an hour.
Export your contacts, import them into groups, rebuild your template, send a test. The guide covers every click.