Works with Amazon SES
Newsletters on Amazon SES, minus the AWS homework.
Amazon SES is the cheapest serious way to send newsletters, at $0.10 per 1,000 emails on à la carte pricing, with the reliability of AWS underneath. What it does not come with is any way to design a campaign, manage a list, or read the results. GoodPostal is the hosted newsletter tool that fills exactly that gap.
Follow the 2026 Amazon SES newsletter setup stepsWhat GoodPostal adds on top of Amazon SES
Event tracking without the AWS console
GoodPostal sets up SES event notifications for you, with your consent. Deliveries, opens, clicks, bounces, and complaints land in your campaign analytics without you touching the AWS notification console.
Automatic pacing at your SES send rate
Large campaigns are paced to your account sending rate so a big send never trips SES throttling.
Bounce and complaint hygiene
Hard bounces and complaints automatically suppress the contact, protecting the SES account reputation you worked to build.
A real editor and contact platform
The drag-and-drop editor with 90 components, contact groups, scheduling, A/B tests, and team seats, on top of the raw sending API.
Amazon SES details, handled
- New SES accounts start in sandbox mode. Our free SES Access Request tool writes the production-access support case the way AWS wants to read it.
- On à la carte pricing SES is pure pay-per-email with no monthly plan to overrun. New SES accounts start on Amazon's Essentials plan; one switch on the SES console's Pricing plan page moves you to the $0.10 à la carte rate.
What it costs
Amazon charges $0.10 per 1,000 emails on à la carte pricing, paid to AWS. A weekly newsletter to 10,000 people costs about $4 a month in delivery.
GoodPostal itself is $19 a month plus $0.05 per 1,000 emails sent, with unlimited contacts. Run your numbers on the calculator.
What sending with Amazon SES costs
Amazon SES delivery
$4/mo
Pay-as-you-go plan, from their published pricing, paid directly to Amazon SES.
GoodPostal
$21/mo
$19 software + $2 sending at $0.05 per 1,000 emails. Unlimited contacts.
Total, all in
$25/moAmazon SES rates come from their published pricing and are paid directly to them. GoodPostal never marks delivery up. Unlimited contacts at every volume.
Amazon SES priced at its à la carte rate of $0.10 per 1,000 emails. New SES accounts start on Amazon's Essentials plan at $0.16 per 1,000; switching to à la carte is a one-time change on the SES console's Pricing plan page.
Common questions
Do I need SES production access before using GoodPostal?
Yes. New SES accounts start in a sandbox that only sends to verified addresses. Request production access from AWS first; our free SES Access Request tool writes the support case the way AWS wants to read it.
How does GoodPostal track opens and clicks with Amazon SES?
GoodPostal sets up SES event tracking for you, with your consent, using SNS notifications. Deliveries, opens, clicks, bounces, and complaints flow into your campaign analytics automatically.
What does sending through SES cost?
Amazon’s recorded delivery rate is $0.10 per 1,000 emails, paid directly to Amazon Web Services (AWS). GoodPostal adds $19 a month plus $0.05 per 1,000 sends for the campaign platform, and never marks up delivery.
Your Amazon SES account, our campaign platform.
Keep the sending infrastructure you chose. Add the editor, contacts, tracking, and analytics it never came with.