Public cost calculator
What will your email newsletter cost?
Compare published email marketing plans with the full GoodPostal bill: software, sending and delivery. No account or email address needed.
Amazon Simple Email Service (SES) is the default delivery estimate. Choose another sending service below to compare its recorded rates.
What would your email marketing cost?
Custom frequency: 1 to 100 emails per contact each month. Sending services may also apply daily limits.
What does GoodPostal with SMTP2GO cost all-in?
GoodPostal totals assume four emails per contact each month, with SMTP2GO delivery at the recorded rate.
- Software
- $19
- Metered sending
- $1
- SMTP2GO delivery
- $27
GoodPostal monthly $47. $564 for 12 months.
Delivery is paid directly to your sending service. Estimates exclude taxes, account credits and optional add-ons. Daily sending limits may apply.
Which plan fits 5,000 contacts?
The cheapest recorded plan that covers your contacts and sending volume. Free plans stay in the comparison. Features, onboarding and optional extras may change what you need.
| Platform and plan | Priced contact band | Monthly | 12 months | Last checked |
|---|---|---|---|---|
| MailchimpMailchimp pricing pageEssentials | 5,000 | $75 | $900 | Oct 11, 2026 |
| KlaviyoKlaviyo pricing pageEmail | 5,000 | $100 | $1,200 | Oct 11, 2026 |
| KitKit pricing pageNewsletter | 5,000 | $0 | $0 | Oct 11, 2026 |
| MailerLiteMailerLite pricing pageComfort | 5,000 | $49 | $588 | Oct 11, 2026 |
| Constant ContactConstant Contact pricing pageLite | 5,000 | $80 | $960 | Oct 11, 2026 |
| ActiveCampaignActiveCampaign pricing pageStarter | 5,000 | $99 | $1,188 | Oct 11, 2026 |
| HubSpot Marketing HubHubSpot Marketing Hub pricing pageStarter | 5,000 | $210 | $2,520 | Oct 11, 2026 |
| GoodPostal monthly | Unlimited contacts | $47 | $564 | All-in |
Where do these numbers come from?
We check vendor pricing every Sunday. Each guide shows the recorded plans, checked date and downloadable data. A larger published contact band can be the cheapest fit; we never interpolate a price. Twelve-month totals use monthly billing, before taxes and optional add-ons.
See all sources in the email marketing pricing indexMailchimp pricing
Klaviyo pricing
Kit pricing
MailerLite pricing
Constant Contact pricing
ActiveCampaign pricing
HubSpot Marketing Hub pricing
Want an email when a vendor changes its price?
Use the optional pricing report signup below. It covers all tracked vendors, including Mailchimp and Kit; it does not change your calculator results.
Sign up for the pricing report