ActiveCampaign alternative
Pay for email, not the whole suite.
ActiveCampaign pairs email marketing with a sales CRM and one of the deepest automation builders in the industry. GoodPostal takes a different shape:$19 a month plus metered sending, unlimited contacts, with delivery billed at cost by an email sending service you own.
The ActiveCampaign bill grows with your list. Ours does not.
ActiveCampaign prices on contact count, and the tiers gate automation depth and user seats. The full CRM pipeline product costs extra as a paid add-on on top, so the practical bill is contact-based pricing that climbs as your list grows, plus add-ons for the sales features the platform is known for.
GoodPostal takes the simpler shape: a campaign platform at a flat $19 a month with unlimited contacts, $0.05 per 1,000 emails sent, and delivery at cost through your own email sending service. Teams that mainly design and send campaigns get the whole platform at one flat price, no tiers to climb and no add-ons to price in.
Here is what that means in real numbers. At25,000 contacts with weekly sending, ActiveCampaign runs $489 a month. The GoodPostal stack, software, sending, and Amazon SES delivery included, comes to $34 a month all-in, roughly 14x less. And that gap widens every time your list grows.
List size
ActiveCampaign
GoodPostal all-in
5,000 contacts
$99/moStarter
$22/mo all-in
$19 software + $1 sending + $2 Amazon SES
25,000 contacts
$489/moStarter
$34/mo all-in
$19 software + $5 sending + $10 Amazon SES
100,000 contacts
Sales quotePlus
$79/mo all-in
$19 software + $20 sending + $40 Amazon SES
Assumes weekly sending (about 4 sends per contact per month). ActiveCampaign prices come from published pricing, last verified 2026-10-11. The all-in figure uses Amazon SES delivery rates; any of the six supported email sending services works, each at its own published rate paid directly to them. Run exact numbers on the pricing calculator.
What would your email marketing cost?
Custom frequency: 1 to 100 emails per contact each month. Sending services may also apply daily limits.
How do your monthly bills compare?
ActiveCampaign
$489/month
Starter
GoodPostal with Amazon SES
$34/month all-in
$19 software + $5 sending + $10 delivery
That is $455 less each month, all-in.
What does each sending service cost, all-in?
Amazon SES
$34/month all-in
SendGrid
$58.95/month all-in
Mailgun
$99/month all-in
Postmark
$149.50/month all-in
SMTP2GO
$99/month all-in
Mailtrap
$54/month all-in
Software, metered sending, and delivery included. Amazon Simple Email Service (SES) uses its recorded pay-as-you-go sending rate. Taxes, temporary credits and optional add-ons are excluded.
The whole bill
What the all-in price actually includes.
No hidden line items, so here is the whole bill. Three parts, two of them tiny.
Software
$19 a month
The whole platform: editor, contacts, groups, campaigns, A/B testing, tracking, analytics, every feature on every plan. Unlimited contacts, always.
Sending
$0.05 per 1,000 sent
GoodPostal’s sending fee depends on the number of emails you send. Store as many contacts as you need.
Delivery
At cost
Your email sending service’s own rate, paid directly to them (Amazon SES: $0.10 per 1,000 emails). Six services are supported; we help you pick one during setup and never mark delivery up.
Why move to GoodPostal?
- A plain-language brief becomes a ready-to-send campaign in minutes with the built-in AI
- One price with no feature tiers to climb and no add-ons to price in
- Unlimited contacts for $19, however fast the list grows
- The editor, A/B testing, analytics, and API are all included on the one plan
- At equivalent contact volumes, GoodPostal plus Amazon SES can cost far less than an ActiveCampaign tier
- Your email sending account stays yours
- Import contacts, lists, and tags as GoodPostal groups, typically in about half an hour
Why stay on ActiveCampaign? (honestly)
- The visual automation builder and advanced workflows
- Deals, pipelines, and sales CRM tooling
- Contact and deal notes, if your team runs its CRM in ActiveCampaign
If these are the features you lean on daily, staying may be right. We would rather say that plainly than win a comparison table.
In their words
Why people switch.
Public reviews from ActiveCampaign customers, linked to the source, with the GoodPostal answer under each.
“ActiveCampaign lost me the moment pricing started jumping without anything new to show for it.”
r/ActiveCampaign, December 2025 →
GoodPostal has one flat price, and every feature we ship lands on it. There is no higher tier to move you to.
“Im leaving AC now after 7 years”
r/ActiveCampaign, September 2025 →
Loyalty should not cost extra. The price you sign up at is the price, this year and next.
Common questions
Can I move my ActiveCampaign contacts to GoodPostal?
Yes. Export your contacts as a CSV from ActiveCampaign and import them into GoodPostal groups. The step-by-step guide at /docs/migrate/activecampaign covers the whole move, including what not to import.
How is GoodPostal priced compared to ActiveCampaign?
ActiveCampaign prices on contact count across plan tiers that bundle CRM features. GoodPostal is $19 a month plus $0.05 per 1,000 emails sent with unlimited contacts, every feature included, plus your sending service’s delivery bill.
Does GoodPostal replace ActiveCampaign automations or the CRM?
No. The automation builder and deal pipelines have no GoodPostal equivalent. GoodPostal replaces the campaign side; keep pipeline data wherever your sales workflow lives.
How much does ActiveCampaign cost as your list grows?
ActiveCampaign's published pricing steps with list size: $19 a month at 1,000 contacts; $189 a month at 10,000 contacts; $759 a month at 50,000 contacts. Tiers gate user seats and automation depth, and the full CRM pipeline is a separate paid add-on.
What does GoodPostal really cost all-in compared to ActiveCampaign?
The full bill includes $19 a month for software, metered sending, and your sending service's delivery fee. Sending weekly to 10,000 contacts with Amazon Simple Email Service (SES) delivery comes to $25 a month all-in. ActiveCampaign's published price at the same list size is $189 a month.
How much does ActiveCampaign cost at each contact tier?
The move takes about half an hour.
Export your contacts, import them into groups, rebuild your template, send a test. The guide covers every click.