Migrate from ActiveCampaign

Move your contacts, lists, and tags from ActiveCampaign to GoodPostal. This guide walks through the entire process step by step.

Migration Overview

1. 1

   Export contacts from ActiveCampaign

   Export all contacts, or one export per list, as CSV files.
2. 2

   Set up GoodPostal

   Create your account, connect an email sending service, and verify your sender. See Getting Started.
3. 3

   Import contacts

   Upload the CSVs into GoodPostal, one group per ActiveCampaign list.
4. 4

   Rebuild your templates

   Recreate your campaign layout in the GoodPostal editor and swap the personalization tags.

Step 1: Export from ActiveCampaign

Exporting All Contacts

1. 1

   Open the Contacts overview

   Click Contacts in the left menu, then click the ellipsis (...) at the top right of the page and choose the export option.
2. 2

   Name the export carefully

   Avoid special characters (!, #, $) in the export name; ActiveCampaign will produce a text file instead of a CSV if the name contains them.
3. 3

   Pick your fields and run it

   Select the fields to include. The export runs in the background; download it from Contacts > Exports. Download links stay valid for 7 days.

Exporting One List

Go to Contacts > Lists, open the list, set the Status dropdown to Active, and click Export. Exporting by status keeps unsubscribed and bounced contacts out of your file from the start.

Step 2: Import into GoodPostal

1. 1

   Create contact groups

   Create a GoodPostal group for each ActiveCampaign list, or for each tag you actually send to.
2. 2

   Rename the export headers

   GoodPostal reads columns by exact name, so rename ActiveCampaign's headers to email, first_name, and last_name in a spreadsheet first. A file without a column literally named email is rejected.
3. 3

   Import each CSV

   On the Contacts page click Import and upload a file.
4. 4

   Put each batch in its group

   The import has no group selector. After each import finishes, select the new contacts in the Contacts list and use Add to Group.
5. 5

   Verify the counts

   Confirm active contact counts match ActiveCampaign.

Step 3: Rebuild Templates

Rebuild your layout in the GoodPostal editor, or have an AI assistant build it for you, then swap the personalization tags:

%FIRSTNAME%   - First name
%LASTNAME%    - Last name
%EMAIL%       - Email address
%UNSUBSCRIBELINK% - Unsubscribe link

What Does Not Migrate

• Automations - ActiveCampaign's automation builder has no direct GoodPostal equivalent.
• Deals and CRM pipelines - GoodPostal is a campaign platform, not a CRM. Keep pipeline data wherever your sales workflow lives.
• Contact notes - ActiveCampaign cannot export them.

Post-Migration Checklist

• Active contact counts match between the two platforms
• Groups mirror the lists and tags you send to
• Unsubscribed and bounced contacts were NOT imported
• Email sending service is connected and verified
• Templates rebuilt and a test email sent
• Signup forms swapped to GoodPostal
• ActiveCampaign subscription cancelled