HubSpot Marketing Hub alternative
Email without the Hub markup.
HubSpot Marketing Hub is the marketing arm of the HubSpot CRM platform, built for teams that want everything in one suite. GoodPostal takes a different shape:$19 a month plus metered sending, unlimited contacts, with delivery billed at cost by an email sending service you own.
The HubSpot Marketing Hub bill grows with your list. Ours does not.
Marketing Hub bills by marketing contact bands, and the jumps between bands are steep enough that email alone can dominate a marketing budget. Many teams love the HubSpot CRM and still wince at what sending a newsletter through it costs.
The common move is to keep HubSpot as the CRM and take just the email sending to GoodPostal: $19 a month flat, $0.05 per 1,000 emails sent, unlimited marketing contacts, delivery at cost through an email sending service you own. That single change can put you in a lower Marketing Hub band at your next renewal, or off Marketing Hub entirely.
Here is what that means in real numbers. At25,000 contacts with weekly sending, HubSpot Marketing Hub runs $1,010 a month. The GoodPostal stack, software, sending, and Amazon SES delivery included, comes to $34 a month all-in, roughly 29x less. And that gap widens every time your list grows.
List size
HubSpot Marketing Hub
GoodPostal all-in
5,000 contacts
$210/moStarter
$22/mo all-in
$19 software + $1 sending + $2 Amazon SES
25,000 contacts
$1,010/moStarter
$34/mo all-in
$19 software + $5 sending + $10 Amazon SES
100,000 contacts
$4,010/moStarter
$79/mo all-in
$19 software + $20 sending + $40 Amazon SES
Assumes weekly sending (about 4 sends per contact per month). HubSpot Marketing Hub prices come from published pricing, last verified 2026-10-11. The all-in figure uses Amazon SES delivery rates; any of the six supported email sending services works, each at its own published rate paid directly to them. Run exact numbers on the pricing calculator.
What would your email marketing cost?
Custom frequency: 1 to 100 emails per contact each month. Sending services may also apply daily limits.
How do your monthly bills compare?
HubSpot Marketing Hub
$1,010/month
Starter
GoodPostal with Amazon SES
$34/month all-in
$19 software + $5 sending + $10 delivery
That is $976 less each month, all-in.
What does each sending service cost, all-in?
Amazon SES
$34/month all-in
SendGrid
$58.95/month all-in
Mailgun
$99/month all-in
Postmark
$149.50/month all-in
SMTP2GO
$99/month all-in
Mailtrap
$54/month all-in
Software, metered sending, and delivery included. Amazon Simple Email Service (SES) uses its recorded pay-as-you-go sending rate. Taxes, temporary credits and optional add-ons are excluded.
The whole bill
What the all-in price actually includes.
No hidden line items, so here is the whole bill. Three parts, two of them tiny.
Software
$19 a month
The whole platform: editor, contacts, groups, campaigns, A/B testing, tracking, analytics, every feature on every plan. Unlimited contacts, always.
Sending
$0.05 per 1,000 sent
GoodPostal’s sending fee depends on the number of emails you send. Store as many contacts as you need.
Delivery
At cost
Your email sending service’s own rate, paid directly to them (Amazon SES: $0.10 per 1,000 emails). Six services are supported; we help you pick one during setup and never mark delivery up.
Why move to GoodPostal?
- Go from a sentence to a designed marketing email in minutes with the built-in AI
- Run marketing email on a flat $19 software plan instead of a marketing-contact band
- Store unlimited contacts without changing your software price
- Keep HubSpot as the CRM and move email-only contacts out of the paid marketing-contact count
- The full editor and analytics are included on one plan, nothing gated by tier
- At 50,000 sends a month, GoodPostal plus Amazon SES comes to $26.50 total
- Import the marketing contacts you actually email, typically in about half an hour
Why stay on HubSpot Marketing Hub? (honestly)
- The CRM, deals, and pipelines, especially if your sales team lives in HubSpot
- Marketing workflows and lead scoring
- HubSpot-hosted landing pages and forms
If these are the features you lean on daily, staying may be right. We would rather say that plainly than win a comparison table.
In their words
Why people switch.
Public reviews from HubSpot Marketing Hub customers, linked to the source, with the GoodPostal answer under each.
“Pricing jumps significantly as you move up tiers, and some features that feel like they should be standard are in higher paid plans.”
GoodPostal has no tiers. Every feature is standard on the one $19 plan.
“The reporting and template customization options feel unnecessarily locked down in the basic plans, forcing you to upgrade to incredibly expensive premium tiers.”
Nothing here is locked behind a tier: full editor, full analytics, full API, one price.
“I recently downgraded too from pro to starter and the experience was awful.”
GoodPostal is month to month. Upgrade, downgrade, or cancel any time; there is no contract to renew.
Common questions
Can I move my HubSpot contacts to GoodPostal?
Yes. Export your contacts as a CSV from HubSpot and import them into GoodPostal groups. The step-by-step guide at /docs/migrate/hubspot covers the whole move, including what not to import.
How is GoodPostal priced compared to HubSpot Marketing Hub?
Marketing Hub bills by marketing contact bands with steep jumps between them. GoodPostal is $19 a month plus $0.05 per 1,000 emails sent with unlimited contacts, plus your sending service’s delivery bill.
Can I keep HubSpot as my CRM and send with GoodPostal?
Yes, many teams do exactly that. Moving the email sending to GoodPostal can drop you to a lower marketing contact band, or off Marketing Hub entirely, while your CRM data stays in HubSpot.
How much does HubSpot Marketing Hub cost as your list grows?
HubSpot Marketing Hub's published pricing steps with list size: $20 a month at 1,000 contacts; $410 a month at 10,000 contacts; $2,010 a month at 50,000 contacts. HubSpot Marketing Hub charges for contacts marked as marketing; non-marketing contacts do not count toward the paid contact tier.
What does GoodPostal really cost all-in compared to HubSpot Marketing Hub?
The full bill includes $19 a month for software, metered sending, and your sending service's delivery fee. Sending weekly to 10,000 contacts with Amazon Simple Email Service (SES) delivery comes to $25 a month all-in. HubSpot Marketing Hub's published price at the same list size is $410 a month.
How much does HubSpot Marketing Hub cost at each contact tier?
The move takes about half an hour.
Export your contacts, import them into groups, rebuild your template, send a test. The guide covers every click.