Kit alternative
Grow the audience, not the bill.
Kit (formerly ConvertKit) is the creator-economy favorite: simple text-forward broadcasts, tags, and paid newsletter tooling. GoodPostal takes a different shape:$19 a month plus metered sending, unlimited contacts, with delivery billed at cost by an email sending service you own.
The Kit bill grows with your list. Ours does not.
Kit prices on subscriber count, which puts a creator in a strange spot: the entire point of the work is growing the audience, and the platform charges you for succeeding at it. Kit automatically moves you to the next subscriber tier when you exceed your plan’s limit, even if your publishing schedule stays the same.
GoodPostal is built as a Kit alternative without subscriber tiers: $19 a month flat, $0.05 per 1,000 emails sent, and delivery billed at cost by an email sending service you own. The bill tracks your publishing schedule, not your growth curve.
Here is what that means in real numbers. At25,000 contacts with weekly sending, Kit runs $199 a month. The GoodPostal stack, software, sending, and Amazon SES delivery included, comes to $34 a month all-in, roughly 5x less. And that gap widens every time your list grows.
List size
Kit
GoodPostal all-in
5,000 contacts
$0/moNewsletter
$22/mo all-in
$19 software + $1 sending + $2 Amazon SES
25,000 contacts
$199/moCreator
$34/mo all-in
$19 software + $5 sending + $10 Amazon SES
100,000 contacts
$679/moCreator
$79/mo all-in
$19 software + $20 sending + $40 Amazon SES
Assumes weekly sending (about 4 sends per contact per month). Kit prices come from published pricing, last verified 2026-10-11. The all-in figure uses Amazon SES delivery rates; any of the six supported email sending services works, each at its own published rate paid directly to them. Run exact numbers on the pricing calculator.
What would your email marketing cost?
Custom frequency: 1 to 100 emails per contact each month. Sending services may also apply daily limits.
How do your monthly bills compare?
Kit
$199/month
Creator
GoodPostal with Amazon SES
$34/month all-in
$19 software + $5 sending + $10 delivery
That is $165 less each month, all-in.
What does each sending service cost, all-in?
Amazon SES
$34/month all-in
SendGrid
$58.95/month all-in
Mailgun
$99/month all-in
Postmark
$149.50/month all-in
SMTP2GO
$99/month all-in
Mailtrap
$54/month all-in
Software, metered sending, and delivery included. Amazon Simple Email Service (SES) uses its recorded pay-as-you-go sending rate. Taxes, temporary credits and optional add-ons are excluded.
The whole bill
What the all-in price actually includes.
No hidden line items, so here is the whole bill. Three parts, two of them tiny.
Software
$19 a month
The whole platform: editor, contacts, groups, campaigns, A/B testing, tracking, analytics, every feature on every plan. Unlimited contacts, always.
Sending
$0.05 per 1,000 sent
GoodPostal’s sending fee depends on the number of emails you send. Store as many contacts as you need.
Delivery
At cost
Your email sending service’s own rate, paid directly to them (Amazon SES: $0.10 per 1,000 emails). Six services are supported; we help you pick one during setup and never mark delivery up.
Why move to GoodPostal?
- Talk through the idea and the AI turns it into a finished newsletter in minutes
- Growing your audience never raises the software price: $19 flat with unlimited subscribers
- Past Kit’s 10,000-subscriber free limit, GoodPostal still stays $19
- Pay metered send costs instead of moving through subscriber pricing tiers
- The editor, A/B testing, and analytics are all included on the one plan
- AI-assisted design for creators without a design team
- Import subscribers and their tags as GoodPostal groups, typically in about half an hour
Why stay on Kit? (honestly)
- Email sequences and the visual automation builder
- Kit-hosted landing pages and forms
- Paid newsletters, recommendations, and creator monetization tools
If these are the features you lean on daily, staying may be right. We would rather say that plainly than win a comparison table.
In their words
Why people switch.
Public reviews from Kit customers, linked to the source, with the GoodPostal answer under each.
“Price increases significantly with subscriber amount but the features do not improve or change.”
Capterra review, February 2026 →
One plan, every feature, $19 flat. Growing your audience never buys you the same product at a higher price.
“Subscriber 10,001 is going to cost you… either $116/mo or $1,390/yr.”
Subscriber 10,001 costs you nothing here. Sending them a weekly email costs about two cents a year in metered sending.
“the limited CTA/form/email design flexibility makes Kit feel less ideal for brands that need tighter visual control.”
Start with AI, refine in the drag and drop editor, or edit the HTML directly. GoodPostal is built for fully designed emails.
Common questions
Can I move my Kit contacts to GoodPostal?
Yes. Export your contacts as a CSV from Kit and import them into GoodPostal groups. The step-by-step guide at /docs/migrate/kit covers the whole move, including what not to import.
How is GoodPostal priced compared to Kit?
Kit prices on subscriber count. GoodPostal is $19 a month plus $0.05 per 1,000 emails sent with unlimited contacts, plus your own email sending service's delivery rates.
What about Kit's creator features?
Kit's paid newsletter billing, sequences, and creator network stay behind. GoodPostal focuses on designing and sending campaigns through infrastructure you own.
How much does Kit cost as your list grows?
Kit's published pricing steps with list size: $0 a month at 1,000 contacts; $0 a month at 10,000 contacts; $379 a month at 50,000 contacts. Kit automatically moves you to the next subscriber tier when you exceed your plan’s limit, while collecting subscribers and sending continue.
What does GoodPostal really cost all-in compared to Kit?
The full bill includes $19 a month for software, metered sending, and your sending service's delivery fee. Sending weekly to 10,000 contacts with Amazon Simple Email Service (SES) delivery comes to $25 a month all-in. Kit's published price at the same list size is $0 a month.
How much does Kit cost at each contact tier?
The move takes about half an hour.
Export your contacts, import them into groups, rebuild your template, send a test. The guide covers every click.