Klaviyo alternative
Your list isn’t a profile bill.
Klaviyo is the e-commerce marketing suite of choice, with deep store integrations and revenue-focused automation flows. GoodPostal takes a different shape:$19 a month plus metered sending, unlimited contacts, with delivery billed at cost by an email sending service you own.
The Klaviyo bill grows with your list. Ours does not.
Klaviyo prices on active profiles, and for a growing store the bands climb fast. Every profile that can be emailed counts toward the bill, including cold signups who have not opened anything in years, until you manually suppress them. Part of running Klaviyo becomes housekeeping the bill rather than the marketing.
GoodPostal separates what Klaviyo bundles: the campaign software is a flat $19 a month with unlimited contacts, sending costs $0.05 per 1,000 emails, and delivery runs at cost through your own email sending service. Keep every contact your business collects, cold or engaged; the price is attached to what you send, not who you store.
Here is what that means in real numbers. At25,000 contacts with weekly sending, Klaviyo runs $400 a month. The GoodPostal stack, software, sending, and Amazon SES delivery included, comes to $34 a month all-in, roughly 11x less. And that gap widens every time your list grows.
List size
Klaviyo
GoodPostal all-in
5,000 contacts
$100/moEmail
$22/mo all-in
$19 software + $1 sending + $2 Amazon SES
25,000 contacts
$400/moEmail
$34/mo all-in
$19 software + $5 sending + $10 Amazon SES
100,000 contacts
$1,380/moEmail
$79/mo all-in
$19 software + $20 sending + $40 Amazon SES
Assumes weekly sending (about 4 sends per contact per month). Klaviyo prices come from published pricing, last verified 2026-10-11. The all-in figure uses Amazon SES delivery rates; any of the six supported email sending services works, each at its own published rate paid directly to them. Run exact numbers on the pricing calculator.
What would your email marketing cost?
Custom frequency: 1 to 100 emails per contact each month. Sending services may also apply daily limits.
How do your monthly bills compare?
Klaviyo
$400/month
GoodPostal with Amazon SES
$34/month all-in
$19 software + $5 sending + $10 delivery
That is $366 less each month, all-in.
What does each sending service cost, all-in?
Amazon SES
$34/month all-in
SendGrid
$58.95/month all-in
Mailgun
$99/month all-in
Postmark
$149.50/month all-in
SMTP2GO
$99/month all-in
Mailtrap
$54/month all-in
Software, metered sending, and delivery included. Amazon Simple Email Service (SES) uses its recorded pay-as-you-go sending rate. Taxes, temporary credits and optional add-ons are excluded.
The whole bill
What the all-in price actually includes.
No hidden line items, so here is the whole bill. Three parts, two of them tiny.
Software
$19 a month
The whole platform: editor, contacts, groups, campaigns, A/B testing, tracking, analytics, every feature on every plan. Unlimited contacts, always.
Sending
$0.05 per 1,000 sent
GoodPostal’s sending fee depends on the number of emails you send. Store as many contacts as you need.
Delivery
At cost
Your email sending service’s own rate, paid directly to them (Amazon SES: $0.10 per 1,000 emails). Six services are supported; we help you pick one during setup and never mark delivery up.
Why move to GoodPostal?
- Go from a one-sentence brief to a designed, on-brand campaign in minutes with the built-in AI
- Pay based on what you send, not how many active profiles you store
- Inactive contacts can stay in GoodPostal without affecting your software price
- A flat $19 software bill whether you have 5,000 contacts or 500,000
- At the same audience size, GoodPostal plus Amazon SES can cost a fraction of a Klaviyo email plan
- Your email sending account stays yours
- Import profiles, lists, and segments as GoodPostal groups, typically in about half an hour
Why stay on Klaviyo? (honestly)
- Ecommerce automation flows like abandoned cart and winback
- Product catalog data and deep store integrations
- Predictive analytics tied to customer and store data
If these are the features you lean on daily, staying may be right. We would rather say that plainly than win a comparison table.
In their words
Why people switch.
Public reviews from Klaviyo customers, linked to the source, with the GoodPostal answer under each.
“You end up paying for every signup, even the folks who haven’t opened a single email in years.”
Shopify Community, September 2025 →
GoodPostal charges for emails you send, not profiles you store. A cold contact costs exactly nothing.
“Cost jumps quick once your contact list grows past 5,000. We hit that threshold faster than expected and the invoice nearly doubled.”
Capterra review, August 2026 →
There are no thresholds to hit. The software price is the same $19 at 5,000 contacts or 500,000.
“I don’t like how hard it can be to understand how to use it.”
Describe the campaign in plain language and the AI builds it. There is no ecommerce data platform to learn first.
Common questions
Can I move my Klaviyo contacts to GoodPostal?
Yes. Export your contacts as a CSV from Klaviyo and import them into GoodPostal groups. The step-by-step guide at /docs/migrate/klaviyo covers the whole move, including what not to import.
How is GoodPostal priced compared to Klaviyo?
Klaviyo prices on profile count, and the bands climb steeply. GoodPostal is $19 a month plus $0.05 per 1,000 emails sent with unlimited contacts, plus your email sending service's own delivery rates.
Does GoodPostal replace Klaviyo flows?
No. Klaviyo's e-commerce automation flows have no GoodPostal equivalent. Teams whose revenue depends on those flows should keep them; teams paying for flows they never use are the ones who switch.
How much does Klaviyo cost as your list grows?
Klaviyo's published pricing steps with list size: $30 a month at 1,000 contacts; $150 a month at 10,000 contacts; $720 a month at 50,000 contacts. Klaviyo automatically moves you to a higher plan when your billable contact count exceeds the current tier.
What does GoodPostal really cost all-in compared to Klaviyo?
The full bill includes $19 a month for software, metered sending, and your sending service's delivery fee. Sending weekly to 10,000 contacts with Amazon Simple Email Service (SES) delivery comes to $25 a month all-in. Klaviyo's published price at the same list size is $150 a month.
How much does Klaviyo cost at each contact tier?
The move takes about half an hour.
Export your contacts, import them into groups, rebuild your template, send a test. The guide covers every click.