MailerLite alternative
The cheap plan stops being cheap.
MailerLite is the budget-friendly all-rounder with a clean editor and generous entry pricing. GoodPostal takes a different shape:$19 a month plus metered sending, unlimited contacts, with delivery billed at cost by an email sending service you own.
The MailerLite bill grows with your list. Ours does not.
MailerLite earns its budget-friendly reputation at the entry level, but the pricing steps up at every subscriber milestone across overlapping plans whose send caps differ. Heavy senders get pushed onto the pricier plan even at the same list size, so the bill can rise two ways at once: when your list grows and when your sending does.
GoodPostal keeps the price flat instead: $19 a month for every feature, $0.05 per 1,000 emails sent, unlimited contacts, and delivery billed at cost by an email sending service you own. The MailerLite pricing ladder simply is not there to climb.
Here is what that means in real numbers. At25,000 contacts with weekly sending, MailerLite runs $179 a month. The GoodPostal stack, software, sending, and Amazon SES delivery included, comes to $34 a month all-in, roughly 5x less. And that gap widens every time your list grows.
List size
MailerLite
GoodPostal all-in
5,000 contacts
$49/moComfort
$22/mo all-in
$19 software + $1 sending + $2 Amazon SES
25,000 contacts
$179/moComfort
$34/mo all-in
$19 software + $5 sending + $10 Amazon SES
100,000 contacts
$439/moComfort
$79/mo all-in
$19 software + $20 sending + $40 Amazon SES
Assumes weekly sending (about 4 sends per contact per month). MailerLite prices come from published pricing, last verified 2026-10-11. The all-in figure uses Amazon SES delivery rates; any of the six supported email sending services works, each at its own published rate paid directly to them. Run exact numbers on the pricing calculator.
What would your email marketing cost?
Custom frequency: 1 to 100 emails per contact each month. Sending services may also apply daily limits.
How do your monthly bills compare?
MailerLite
$179/month
Comfort
GoodPostal with Amazon SES
$34/month all-in
$19 software + $5 sending + $10 delivery
That is $145 less each month, all-in.
What does each sending service cost, all-in?
Amazon SES
$34/month all-in
SendGrid
$58.95/month all-in
Mailgun
$99/month all-in
Postmark
$149.50/month all-in
SMTP2GO
$99/month all-in
Mailtrap
$54/month all-in
Software, metered sending, and delivery included. Amazon Simple Email Service (SES) uses its recorded pay-as-you-go sending rate. Taxes, temporary credits and optional add-ons are excluded.
The whole bill
What the all-in price actually includes.
No hidden line items, so here is the whole bill. Three parts, two of them tiny.
Software
$19 a month
The whole platform: editor, contacts, groups, campaigns, A/B testing, tracking, analytics, every feature on every plan. Unlimited contacts, always.
Sending
$0.05 per 1,000 sent
GoodPostal’s sending fee depends on the number of emails you send. Store as many contacts as you need.
Delivery
At cost
Your email sending service’s own rate, paid directly to them (Amazon SES: $0.10 per 1,000 emails). Six services are supported; we help you pick one during setup and never mark delivery up.
Why move to GoodPostal?
- The AI takes you from idea to a designed, on-brand email in minutes
- One GoodPostal plan with every feature, instead of separate Comfort and Power tiers
- No send-cap plan upgrade: heavy months are simply metered at $0.05 per 1,000
- Unlimited subscribers on the same flat $19 software plan
- At 50,000 sends a month, GoodPostal plus Amazon SES comes to $26.50 total
- Your email sending account stays yours if you ever leave
- Import subscribers and their groups, typically in about half an hour
Why stay on MailerLite? (honestly)
- Automation workflows
- Hosted landing pages and websites
- Selling digital products
If these are the features you lean on daily, staying may be right. We would rather say that plainly than win a comparison table.
In their words
Why people switch.
Public reviews from MailerLite customers, linked to the source, with the GoodPostal answer under each.
“Absurd that Mailerlite raised prices without adding any meaningful new features.”
r/mailerliteofficial, July 2026 →
The GoodPostal software price stays $19 as your audience grows. Sending is metered separately, in cents.
“Non-existent customer support and total lack of communication with customers… my account was suspended and terminated.”
Your sending relationship is separate from GoodPostal: your Amazon SES or other email sending service account stays yours, whatever happens with any software vendor.
Common questions
Can I move my MailerLite contacts to GoodPostal?
Yes. Export your contacts as a CSV from MailerLite and import them into GoodPostal groups. The step-by-step guide at /docs/migrate/mailerlite covers the whole move, including what not to import.
How is GoodPostal priced compared to MailerLite?
MailerLite prices step up with subscriber count. GoodPostal is $19 a month plus $0.05 per 1,000 emails sent with unlimited contacts, plus your own email sending service's delivery rates.
Do MailerLite groups carry over?
Yes. Export with the Groups column included and recreate each group in GoodPostal during import; the migration guide covers the exact clicks.
How much does MailerLite cost as your list grows?
MailerLite's published pricing steps with list size: $19 a month at 1,000 contacts; $89 a month at 10,000 contacts; $319 a month at 50,000 contacts. MailerLite automatically moves paid accounts to the next pricing tier when they exceed their subscriber limit; free accounts must upgrade or remove active subscribers to resume sending.
What does GoodPostal really cost all-in compared to MailerLite?
The full bill includes $19 a month for software, metered sending, and your sending service's delivery fee. Sending weekly to 10,000 contacts with Amazon Simple Email Service (SES) delivery comes to $25 a month all-in. MailerLite's published price at the same list size is $89 a month.
Is the MailerLite free tier enough?
If your list is under the free-tier cap and you send lightly, the honest answer is that it may be, and staying is reasonable. The bill starts when your list grows past the cap, and that is the moment flat pricing starts winning.
How much does MailerLite cost at each contact tier?
The move takes about half an hour.
Export your contacts, import them into groups, rebuild your template, send a test. The guide covers every click.